I’m Carlo — nice to meet you

I’ve been shaping communication in the automotive world for over thirty years. I specialize in photography, journalism and events, partnering with publishers, museums, clubs, brands and collectors to elevate projects and tell compelling stories. I craft bespoke content with precision and care, highlighting the value and identity behind every automotive endeavor.

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How I can help you

Photography

I can help you showcase cars, collections and events through authentic, refined imagery. From technical details to on-location reportage, every shot is crafted to tell a story and reveal the soul of the vehicle. I also create high-quality visual content for social media, tailored to your brand’s identity.

Storytelling

I help you find the right words to tell your story, present your project or describe your cars. I write articles, catalog texts, website content and social media copy with a personal, precise and engaging tone. If you need clear, effective writing for your online communication, I’ve got you covered.

Events

I can support you in designing and managing heritage-related events, from rallies and concours d’elegance to private presentations. I bring content curation, attention to detail and a solid network in the classic automotive world. I also provide tailored content to promote and document your event on social media.

Skills

Storytelling
Communication
Event Management

Automotive industry

Classic Cars

Community Building

Photography

Photoshop

Lightroom Classic

Social Media

WordPress

ChatGPT

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The easiest way to get in touch

Career highlights

2023 – Present

INDEPENDENT

Automotive Communication Specialist

Communication, photography
and event management for the automotive sector. Collaborations include ACI Editore, Podium Engineering, Museo F.lli Cozzi, Coppa Piave Revival, Volvo Italia, Coppa Milano Sanremo, and Mitteleuropean Race.

Founder of the Registro Italiano Porsche Cayenne, official branch of the Federazione Italiana Porsche Club, focused on community building and brand engagement.

2018/2022

EDITORIALE DOMUS

Deputy Editor-in-chief
at Ruoteclassiche magazine

As Deputy Editor, I supported the magazine’s editorial direction and contributed to the development of content strategies for Italy’s leading classic car publication. I launched Autoitaliana, a lifestyle magazine dedicated to Italian automotive culture. I also contributed to publications like Youngtimer and Top Gear Italia, enhancing their editorial value with a focus on storytelling and automotive heritage.

2010/2015

EDITORIALE DOMUS

Head of Digital Editorial Team at Quattroruote.it

I led the digital editorial team of Quattroruote.it, growing the platform from 900,000 to over 5 million monthly users. I managed content strategy and digital development, contributing to position Quattroruote.it as Italy’s leading automotive website. I worked closely with cross-functional teams to align editorial quality with digital innovation and audience growth, enhancing the brand’s online presence and market relevance.